Unmetric gets acquired by Falcon.io, joins Cision group

Our official post regarding the acquisition is now up on the Unmetric Blog.

Now that the embargo on communication has been lifted via our official channels, I’m allowed to finally share my thoughts on last week’s historic milestone.

I feel proud to be part of this product team that has gone from strength to strength since its humble origins in the spare bedroom of Lux’s Chennai apartment in 2010. Unmetric is today one of the leading competitive benchmarking tools, and counts marquee brands like General Motors, Unilever, Pepsi, Oppo, Sony Pictures and others.

I’m personally thrilled as this is my first experience of an acquisition as an employee. Though I came onboard just over a year ago, it feels like I’ve been part of the crew for much longer. Getting acquired by Falcon.io is a big deal, as they themselves have a world-class platform built by 300+ folks spread across 6 cities around the world. Chennai now becomes their base in India and their newest global office.

As an aside, Falcon.io is itself part of Cision, a global comms and PR media company which was recently taken private in a deal worth $2.74B.

All this means that the future is very promising! In fact, I’m just back from our Chennai office where the official announcement was made. After having conversations with key folks from the Falcon team, I realise our teams are so alike in terms of culture, synergy and product expertise.

Just thinking about all the possibilities this opens up for our products and customers has me grinning like a Bond villain.

The best is yet to come!