Sasha’s first evening at the beach. She totally enjoyed gazing at the birds and feeling the breeze on her face.

The all-new Hidden Logic

After around two months of working late nights and over free weekends, Issue 1 of the all-new Hidden Logic went live last night.

It has evolved into a curated digital publication that will eventually see a variety of content added over the coming months. For now, Issue 1 meditates on the different aspects of remix culture in design and technology, Virgin America’s new booking site, Medium’s technology stack and more.

Every issue will have a unique cover based on the feature story, just like in print. My goal is to have an issue every month with one original feature story, and a handful of notes. Strictly design content — graphic, web, typography, mobile, HTML/CSS and more.

For the first time, I’ve put ​ads” into the site. These are fantastic goods and services I’m sure all designers will enjoy. I have been curating stuff like this for a while, and I will add one or two of these in every issue. They also serve as a visual break of sorts from long-form content. For the record, I’m not getting any revenue from these.

The site is built mobile-first (the first time I actually did this) and looks great on my Lumia 620. Powered by Textpattern and AJAX, I’m pretty proud of the result.

The older site has been archived at v2.hiddenlogic.in. Let me know what you think about the new site on Twitter.

You won’t find faith or hope down a telescope
You won’t find heart and soul in the stars
You can break everything down to chemicals
But you can’t explain a love like ours The Script, Science and Faith

Thoughts on ESP vs NED 1 – 5

To sum it up in the words of Roberto Palomar, a noted Spanish journalist writing for Marca:

Spain were run over by an articulated lorry. And Holland’s lorry did not just run them over, it then cranked into reverse and went back over Spain’s dead body four times.

I ended my Group-stage predictions for the Netherlands’ World Cup 2014 campaign by saying:

Everyone knows what the Dutch are capable of. On their day, Robben and company can spring quite the surprise.

Up until half-time at the Arena Fonte Nova, my prediction of 1 – 1 seemed to be going on-track. But then, something happened. Four goals later, the scoreboard read 1 – 5, with the Netherlands creating history by the sheer margin of defeat inflicted on a reigning World champion.

Many Oranje fans (like me) were concerned about the unusual 532 formation:

Louis van Gaal better be sure what he’s doing with that 532. Get that left-back position sorted out!

It turned out to be a master-stroke from Louis van Gaal. Manchester United are in safe hands. The ​kids” really delivered, something I tweeted about as well:

This fourth goal is dedicated to all the haters who poked fun at the kids from the Eredivisie. They don’t have the experience, they said.

Kudos to Daley Blind for his vision and execution on those excellent long-balls that found van Persie and Robben. Daryl Janmaat and Bruno Martins-Indi (despite getting head-butted) had a great match as well.

Arjen Robben turned Sergio Ramos inside out on both occasions that he scored. He also put the ghost of 2010 to rest by beating Iker Casillas not once, but twice.

But the goal of the game could only be van Persie’s. He has already admitted it is his best ever goal.

That meme is only one of many the Internet exploded with after the match.

We still have Australia and Chile to go. My previous predictions remain unchanged. Come on you Dutch! Hup Holland hup!

Netherlands at the World Cup 2014

Just a day to go to the greatest soccer spectacle on the planet! Those who know me will know that I will be rooting (as always) for the Netherlands.

Ha, will those Dutch ever win a World Cup?

Yes. But not in 2014.

I say this looking at the Netherlands’ young, talented but inexperienced team this year. Among these talents are Memphis ​the new CR7″ Depay, Jordy ​the Dutch Xavi” Clasie, 2014 Dutch Footballer of the Year Daley Blind, Daryl Janmaat and others.

Spain in 2002 carried the same title of perennial underachievers until 2008 when their group of star players hit the same frequency together. Today they are called the Golden generation of Spanish football. Like the Spanish a decade before them, I believe the Netherlands will stand a much stronger chance to win in 2018.

So what are my expectations for the Netherlands in Brazil 2014?

Pragmatically speaking, I’m still optimistic. Being placed in a group along with Spain and Chile is one thing, and losing both Kevin Strootman and Rafael van der Vaart to injury is another. But that could be negated by the tactics of Loius van Gaal and the younger players’ desire to announce themselves on the world stage.

Spain are the hands-down the best team in the world, but they are starting to show signs of an ageing side. Chile don’t have recognisable names apart from Vidal, Sanchez and maybe Vargas; and have conceded the most goals per match during qualification among all the finalists.

We have been criticized by ​pundits” for an inexperienced midfield and defence. But Spencer Steevensz asks us to remember one thing:

In June 2010, Luis Suarez was a little known Uruguayan striker for Ajax, and by July he was a household name throughout the world. The same could be said of Daryl Janmaat, who looks to be headed to Napoli; or Bruno Martins Indi, who may follow coach Louis Van Gaal to Manchester United; or Georginio Wijnaldum, Memphis Depay, Terence Kongolo, Joel Veltman or Stefan De Vrij. The talent is young, and many have not featured prominently on the international stage, and they’ll be relishing their first chance.

Tactics are everything. And on the biggest stage of all, unheralded teams sometimes shine while the big guns fail to fire. Who can forget how Guus Hiddink led an unfancied South Korea to fourth place in 2002? Louis van Gaal’s 532 against Spain will be seen as either disaster or master-stroke. I’m sincerely praying for the latter.

Not to mention, any team with the attacking prowess of Arjen Robben, Robin van Persie, and Wesley Sneijder (who has re-proven his place in the Oranje), should not be taken lightly.

My predictions for the Group Stage

NED 1 : 1 ESP
NED 2 : 0 AUS
NED 1 : 0 CHI

Everyone knows what the Dutch are capable of. On their day, Robben and company can spring quite the surprise. Let the games begin! Hup Holland Hup!

Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery. Celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: It’s not where you take things from — it’s where you take them to. Jim Jarmusch

Sasha completes 6 months today — the fastest 6 months of our lives!

Going DCCPER

First day at DCCPER today. Met up with Luke and Hannah. Such a hugely talented team sitting in a humble office in the heart of Panaji, and the best part is almost all of them are Goan.

I join the UX design team, splitting my time between product design, wireframing, UI design and creating working HTML/CSS/JS prototypes.

I’ve got such a good feeling about this. Our design philosophies are very much aligned, nice friendly people, great work culture, interesting projects — I can’t wait to begin!

The Lumia Black update allowed me to get my hands on Nokia Camera, perhaps the best Windows Phone camera app I have used. For post-processing, I now use Nokia Creative Studio, another fantastic Lumia-exclusive app.

With this duo, you can control every aspect of your photo, from focus to aperture to ISO and white-balance; to saturation, contrast and filters.

Kainos is a technology-focused, innovation-driven product company on a journey to make people’s lives more effective.

Design, code and content by yours truly.